La gestión de publicidad y promoción y su incidencia en eventos deportivos de la Asociación Wushu Tungurahua

Abstract

The Tungurahua Wushu Association was founded on June 28, 2001 with their clubs; Kian, Guru and Leon, is located in the Province of Tungurahua - Ambato Canton at Av Bolivarian Bellavista- door Estaio N | # 6, being a sports association which imparts theoretical and practical knowledge of fighting, mixed martial arts. staff, same defense that significant progress has been so excellent results at national and international level. The present study was aimed to analyze the internal and external environment of the Association, with the intention to develop strategies to improve competitive advantages through a Plan Promociíon Advertising and Sales, today it is in a stage growth, therefore it is essential to make strategic positioning in the market shares successfully. For this reason research using techniques and tools applied to potential customers throw quantitative data where it was observed that a plan for advertising and sales promotion is feasible, given that the implementation of such a plan within the Association contribute to it is strengthen within the target, one advantage is that the population has not heard of it and advertising with several alternatives proposed can be an attractive way to make themselves known to the people to whom we go. Thus the proposal leads us to identify and design a plan of Advertising and Sales Promotion aimed at current and potential customers through mass media that will position the Association, while directing all activities to meet the needs of customers in a manner consistent with the expected.