"Las estrategias de Branding y su relación con la captación de clientes en el Centro de Estimulación Temprana MENINOS en la ciudad de Ambato"

Abstract

Early Learning Center "Children", dedicated to providing services stimulation and development of children from 6 months to 7 years old, for three years during which it has experienced phases of introduction, is currently in the growth stage, therefore it is essential to make strategic to maintain and improve a service successfully in the market shares. It is for this reason that this research has focused on undertaking a comprehensive analysis of internal and external business environment, in order to establish strategies to increase customer acquisition through Branding with a positioning brand can capture the customer's attention. The data produced by field research applied to customers of the company show that it is important to correct aspects like branding strategies that are crucial for a brand positioning part, is a factor that most customers see as shortcomings which They should improve. So the research proposal routed by me to identify and design a plan advertising and promotion with emphasis on brand strategies for a customer acquisition through techniques and instruments applied to possible external customers, obtained quantitative data, they show that it is important to propose the use of branding strategies that help to position ourselves in the minds of consumers.