La Comunicación comercial y su incidencia en la captación de Clientes en el Museo del Instituto Técnico Superior Bolívar.

Abstract

The Museum of Superior Technical Institute Bolivar begins in 1920 with the acquisition of a collection of zoology that was part of the living natural sciences whose propeller of this important work was the Rector Victor Manuel Garcés and honorable board of the time. In 1923 Mr. Luis Perez is appointed curator Cow - zoological museum preparer who does most of taxidermy specimens collection and currently owns. It is described above that the present investigation is focused on making communication plan, in order to attract customers, as this place is a tourist and learning attractive to the community and should be known. The data obtained in the field research indicate that Colegio Bolivar museum with the application of commercial communication if they influence customer acquisition, because the company does not have a comprehensive communication plan, also do not have any strategies to ensure that the inhabitants of the city of Ambato come to this place. Because of this, the research focused the development of a comprehensive communications plan to engage and attract customers.