La Campaña promocional y la Recuperación de cartera vencida de la empresa EP - EMAPA - A de la ciudad de Ambato.

Abstract

The public company EP-A-EMAPA serves to continue delivering the most important for life, "water" basic services, catering to 70,000 users in the city of Ambato, the concern of the company and the board are quality services and role in the implementation of public policies. The management of the critical analysis of multiple problems of water shortages, especially in certain rural areas. The high rate of nonperforming loans is due to a weak promotional campaign for the company EMAPA EP-A, of the city of Ambato, some causes, to analyze them see that they are very important to correct them, as is the case, the lack of interest the executives have to get better results in the collection. Users consider the company EP-A-EMAPA should seek other systems to facilitate collection of their taxes, easier, more flexible, especially for those who live far from the centers of payment and avoid falling into arrears in the payment of their liabilities. The company EP-EMAPA-A to improve the problem, it is proposed to implement an awareness campaign for changing the attitude of delinquent users with more than two unpaid dues and make visible a problem ignored by the community as it is the highest index performing loans.