Comunicación comercial 2.0 y el Posicionamiento en el mercado del almacén Agroterra de la ciudad de Ambato.

Abstract

The AGROTERRA store Ambato, is engaged in the marketing of agricultural products such as fertilizer, fungicide, insecticide, nematecidas, seeds, agricultural tools and balanced for animal products, all with the intention of providing a better service to their customers. The development of this research work has as main objective to establish the use of appropriate communication tools to collaborate with the positioning of the store AGROTERRA because through such communication strategies is to develop a competitive advantage of competitive high value respect to competition and economic environment that surrounds the store. The results obtained in this research, is to have identified a suitable medium and deuced by which they will broadcast all the promotions, offers and advertising that has to do with agricultural inputs distributed in stock AGROTERRA City Ambato, all with the use of internet tool and using social networks to using social networks to reach the warehouse position in today's market marketing of agricultural inputs. Finally, the proposed research is adopting an appropriate instrument by which the company can develop and implement a strategy of high impact and get to be known as a company and also to publicize the activities conducted by the store AGROTERRA of Ambato.