La Gestión de marca y el Posicionamiento de mercado de Agua Vital O2, en la ciudad de Ambato.

Abstract

The company AGUA VITAL O2 has been dedicated to the purification of bottled water for commercialization for 8 years, time which has experienced phases of introduction, is currently at the stage of growth, therefore it is essential to take strategic actions to maintain and improve the way of a successful product on the market. That's why this research project has focused on making a comprehensive analysis of internal and external business environment, in order to establish strategies to increase branding of the company, and thus increase the sales volume of the same. The data produced by field research applied to customers of the company show that it is important to correct issues such as the relegation of advertising and branding as an inherent part of the success in sales of the brand of the company, as these are factors most customers regard as a shortcoming that should be improved. So the proposal resulting from the investigation routed by me to identify and design a Digital Marketing Plan implementing brand management strategies aimed at current and potential customers through digital media and communication applicable to our purpose and thus increase positioning the company brand AGUA VITAL O2.