Estrategias de publicidad para incrementar las Ventas de Calzado Buterri en la zona centro del país.

Abstract

The research detailed below, corresponds to a painstaking study of the company Footwear BUTERRI, who has been on the market since 1964, the industrial activity is linked to the marketing and manufacture of leather shoes, high quality, competitive in both lines of casual and athletic footwear for both gentleman, lady and children, prices for which performs a variety of procurement of raw material to domestic and international suppliers. This research study is developed with the sole interest and the need to determine appropriate strategies to increase sales Advertising Footwear BUTERRI, in the downtown area of the country. Data from research applied to external and internal customers BUTERRI Footwear Company, said it should analyze advertising strategies that need improvement in the company to increase sales, currently the few strategies that the company applies Footwear BUTERRI, does not allow him to get noticed in the market especially in the downtown area of the country where the competition is much stronger because it is here that increased production of footwear generals country. Inadequate Advertising Strategies within the company Footwear BUTERRI, has not allowed the company to have a significant increase in sales, has concluded that it is the right time to launch new Advertising Strategies that allows the Footwear BUTERRI Company can increase its sales and market position and the center of the country.