La Imagen corporativa y su impacto en la Fidelización de clientes en la empresa comercializadora Alcalisa S.A. de la ciudad de Latacunga provincia de Cotopaxi.

Abstract

The marketer Alcalisa S.A. has been dedicated to the marketing of spirits throughout the Bellows online since 2001 from those days was introduced for sale various lines marketed thus achieving a small volume growth, which is necessary to implement actions that allow increase sales and brand recognition in the market. It is for this reason that this research has focused on an analysis of the external environment of the company to introduce various elements so that the image of the company is adequate and so the product can be marketed more effectively. The results of field research to enterprise customers corroborate the importance of implementing all elements of corporate image organization using strategies to retain customers, This research is the proposal that focuses on the design of a tool for the corporate image that is aimed at the whole market the product sold is targeted, with each of its foundations as is the internal and external signage, the Basic stationery, and own distinctive company this causal being loyalty motivate customers with after sales follow-up and to give the proper impression of the company Alcalisa S.A.