La Logística Comercial y el Posicionamiento de marca de la empresa Ubal Sport en la ciudad de Ambato.

Abstract

The company Ubal Sport is dedicated to the manufacture and marketing of casual and athletic shoes however, the current market demand was the need for innovative designs such as boots and mountain products are marketed in the city of Ambato in which has welcomed, thus meeting the needs of customers. In this research the trade logistics, should generate maximum productivity and marketing, raw material, customer service, distribution, transportation, and storage and thus the factory "Ubal Sport" achieve a better market positioning. According to the research it shows some flaws that we can see that the factory has lack of trade logistics and branding of the city of Ambato For which an analysis of the current situation of the factory indicating the trade logistics is needed to identify areas such as transport, the timely delivery of products, service and exhibition was held to place the product on the market. The proposal is directed to implementation of a strategic plan strategic logistics distribution logistics will increase production capacity, to an appropriate distribution to achieve a timely deliveries and provide personalized service.