La Comunicación de marketing y el nivel de Percepción de los usuarios del Albergue Municipal Temporal para animales domésticos de la ciudad de Ambato.

Abstract

The Municipal Temporary Shelter for domestic animals is an institution dedicated to offering a temporary home and medical attention to all the domestic animals that for diverse causes live in bad conditions. The Temporary Shelter accomplishes many activities that are directed to the creation of a conscience of respect between animals and humans; however, actions of publicity have not been realized so that the Shelter can be known by the citizens of Ambato. This is why the Institution has not been able to reach its goals, principally reducing and controlling the overpopulation of dogs and cats in the city of Ambato. It is possible with this investigation to observe that a big amount of the population of Ambato don´t know about the Temporary, therefore it is of vital importance to establish publicity strategies to promote the image and goals of the Temporary Shelter towards the citizens of Ambato. At the present time we live in an age of big technological progress that has allowed shortening time and distances in the communications between people and organizations. It is important to use this hardware for the diffusion of the Municipal Temporary Shelter, and likewise to invite the people to collaborate with the goals of the Shelter, and turning themselves into spokesmen of a culture that takes care and respects the whole urban fauna. In conformity with the investigation that has been developed, the proposal includes publicity strategies that will allow increasing the level of perception of the users of the Municipal Temporary Shelter of domestic animals.