Las Estrategias de geomarketing y la Percepción de la marca Luigi Valdini Santluigi Cía. Ltda. de la ciudad de Ambato, provincia del Tungurahua.

Abstract

The shoe manufacturing company LUIGI Valdini SANTLUIGI Cia. Ltda., Along its entire institutional life has been positioning itself as one of the most important and best in the country in the art of making formal footwear, casual, sport for men, women and children in the national and international market. Allows knowing in more detail the position of the customers or consumers, getting a better understanding of the market, promoting the corporate image, achieving higher percentage of market share and attracting potential customers becomes a competitive advantage for the workplace of the company. The implementation of actions generates a socio economic impact through management, marketing, geomarketing and optimizing enterprise resources, increasing sales, customer loyalty in a sustainable environment. Thus, the proposal focuses on designing a plan for the company Geomarketing shoemaking LUIGI Valdini SANTLUIGI Cia. Ltda. Of the city of Ambato, Tungurahua province. As an alternative solution to the problem investigated.