Marketing deportivo y la Fidelización de los clientes del Club Social Deportivo Macará en la ciudad de Ambato provincia de Tungurahua.

Abstract

The Social Sports Club Macará that is placed in Ambato's city Tungurahua's province is an institution that is directed the sports area since it it is the equipment Macará that is in the series B at present of the professional Ecuadoran football, we can add that it is a brand which also sells provided that vests and sports pomps are commercialized by the name of the club, in addition he adds the service since they are schools of football. The present realized investigation had as aim manage to know the situation of the sports marketing in the Social Sports Club Macará and one is applying it since, in addition there was realized a study based on the loyalty of the client knowing the circumstances and satisfaction of the same one since the institution is not perceiving profitability and several fans have moved away from the nursery. In agreement the accomplishment of the survey we took the situation of the company as result and knowledge and since the fan feels before the activities of the company taking witness of the dissatisfaction of the clients as that have moved away from the institution causing this an economic problem in the company, by means of this we could realize strategies which will allow that the club fidelice to his clients, it recovers the lost ones and obtains new. In order to remedy the problems of the company we have raised an offer which has been " sports Marketing plan and the impact of loyalty of the fans of the Social Sports Club Macará " which we develop it of I remind a model that we have studied and it has been mentioned, in addition with this plan we can direct ourselves in order to be able to link and strengthen relations between the club and our fans.