El Marketing industrial y su incidencia en la Captación de clientes de Curtiduría Palahua de la ciudad de Ambato. provincia de Tungurahua.

Abstract

Palahua Tannery is a family company committed to the production and marketing of leather (tanned animal skins) such as Wet-Blue Nobuck and smooth leather. Main products with over 25 years in the market that have as target for small, medium and large companies engaged in the production of shoes, clothing and upholstery. Actually, the problem of the Industrial Marketing occurs due to some companies have not been implemented marketing in their organization which has led to low customer acceptance. At the same time corporate recognition is necessary to take corrective actions to improve this drawback. For this reason, this research has been aimed at a comprehensive analysis of its internal and external environment in order to establish a specific model to allow customers capture, marketing participation and sales increasing. As a result of this investigation, that was made to internal and external customers of the company. It's important that the Palahua Tannery corrects some mistakes in relation to its products. Since marketing is the branch that helps companies to position themselves in the market and especially advertising them. It is because it is a way of communicating with prospects everything related to a particular industry to increase the products consumption through appropriate means of communications for the target. Through several researches at the company, a possible solution is an advertising plan directed to current and potential customers. Palahua Tannery carefully will select the tools to help and promote the products of the organization.