La Comunicación institucional para mejorar la Imagen corporativa del Gobierno Autónomo Descentralizado Municipal del cantón Santiago de Píllaro.

Abstract

Decentralized Autonomous Municipal Government of Santiago de Píllaro is an Institution of Public Government Information, the same that was born with the need for a village, township or city to have leadership in the community , and representation of authority , this institution allows management projects and proposals that are to the benefit of the community, so the institution is at a low level of communication which does not allow the dissemination of these programs to the community pillareña this being a key aspect for the image of the spoils. It is for this reason that the present investigation is focused to make an internal and external analysis of the institution, which allows formulating communication strategies, which provide proper management of corporate image, making a big difference in a society, void of knowledge. In the present study, the thorough analysis and research data collection is enabled, work the reality of local needs is reflected by answering these questions , and problems holding society, it has a high degree of importance to strengthening the corporate image of Santiago de Píllaro GADM giving greater credibility with the community. Through these results to design a Plan of Institutional Communication, which allow citizens to have greater knowledge of the institution intended. Using communication tools, resulting in greater acceptance and positive perception of it to the community.