La Imagen Corporativa y el Posicionamiento de la Comercializadora de tubérculos Doña Erlindita de la ciudad de Ambato.

Abstract

The Distributor of tubers “DOÑA ERLINDITA” city of Ambato, is a marketer who is dedicated to the distribution of potatoes for daily consumption and industrial consumption, by means of which reaches the supply of homes of citizens in the province of Tungurahua and outside the province, with its product offerings such as Superchola potato, potato catalina , potato cecilia , capira potato, unique potato, perichola papa , papa super cecilia , Fripapa . The development of this research work has as main goal to establish the proper use of the commercial logistics, and that through this trading strategy , you can develop a competitive advantage over the competition that exists in the market today , and so the Distributor of tubers “DOÑA ERLINDITA” city of Ambato be a marketer benchmark for Trade Logistics . The results obtained in this research, is to have identified a plan of Business Logistics, the same that is helpful for marketing, and through this identify appropriate distribution channels and restructure the best part internal management of the marketer. Finally, the proposed research, is he having established a Trade Logistics plan, by which the marketer can implement strategies to help improve their sales, and therefore the customer satisfaction of marketing, offering efficient service and effective.