Guerrero Velastegui César AndrésAuquilla Gunsha Maira del Rocio2025-04-142025-04-14https://repositorio.uta.edu.ec/handle/123456789/44276El estudio analizó la baja productividad de las PYMES textiles en Tungurahua, afectadas por ineficiencia operativa, competencia desleal, falta de innovación y limitaciones tecnológicas. Su objetivo fue identificar las estrategias de innovación empresarial y su relación con la productividad de las PYMES textiles en la provincia de Tungurahua. La metodología combina un enfoque mixto, exploratorio y descriptivo, evaluando 39 empresas mediante herramientas como FODA y PESTEL, y analizando datos financieros con apoyo de programas estadísticos. Los resultados muestran importantes disparidades en desempeño operativo entre microempresas, pequeñas empresas y grandes empresas, destacándose estas últimas en productividad y eficiencia debido a su acceso a tecnologías avanzadas y economías de escala. Las estrategias de innovación empresarial son fundamentales para mejorar la productividad y competitividad del sector. Su implementación promueve procesos más eficientes, optimiza recursos y fomenta una cultura de mejora continua. Sin embargo, factores externos como la competencia desleal, la falta de incentivos fiscales y las limitaciones tecnológicas restringen el desarrollo del sector. La propuesta se centra en diseñar estrategias basadas en liderazgo moderno, digitalización y sostenibilidad. Se recomienda integrar TIC en la gestión empresarial, ofrecer programas de capacitación en producción textil y promover la producción sostenible. También se sugiere fortalecer las alianzas estratégicas entre empresas y facilitar el acceso a mercados internacionales mediante plataformas digitales. Estas medidas buscan reducir las brechas de competitividad y posicionar al sector textil de Tungurahua en un entorno global cada vez más exigenteThe study analyzed the low productivity of textile SMEs in Tungurahua, affected by operational inefficiency, unfair competition, lack of innovation and technological limitations. Its objective is to identify how business innovation strategies impact productivity and propose solutions that improve their competitiveness and sustainability. The methodology combines a mixed, exploratory and descriptive approach, evaluating 39 companies using tools such as SWOT and PESTEL, and analyzing financial data with the support of statistical programs. The results show significant disparities in operational performance between microenterprises, small companies and large companies, with the latter standing out in productivity and efficiency due to their access to advanced technologies and economies of scale. Business innovation strategies are essential to improve the productivity and competitiveness of the sector. Their implementation promotes more efficient processes, optimizes resources and fosters a culture of continuous improvement. However, external factors such as unfair competition, lack of tax incentives and technological limitations restrict the development of the sector. The proposal focuses on designing strategies based on modern leadership, digitalization and sustainability. It is recommended to integrate ICT into business management, offer training programs in textile production and promote sustainable production. It is also suggested to strengthen strategic alliances between companies and facilitate access to international markets through digital platforms. These measures seek to reduce competitiveness gaps and position the textile sector of Tungurahua in an increasingly demanding global environment. KEYWORDS: COMPETITIVENESS, DEVELOPMENT, DIGITAL, INNOVATION, PROCESSES, PRODUCTIVITY, STRATEGIES, SUSTAINABILITY, TEXTILE SMES, TECHNOLOGY. ABSTRACT The study analyzed the low productivity of textile SMEs in Tungurahua, affected by operational inefficiency, unfair competition, lack of innovation and technological limitations. Its objective is to identify how business innovation strategies impact productivity and propose solutions that improve their competitiveness and sustainability. The methodology combines a mixed, exploratory and descriptive approach, evaluating 39 companies using tools such as SWOT and PESTEL, and analyzing financial data with the support of statistical programs. The results show significant disparities in operational performance between microenterprises, small companies and large companies, with the latter standing out in productivity and efficiency due to their access to advanced technologies and economies of scale. Business innovation strategies are essential to improve the productivity and competitiveness of the sector. Their implementation promotes more efficient processes, optimizes resources and fosters a culture of continuous improvement. However, external factors such as unfair competition, lack of tax incentives and technological limitations restrict the development of the sector. The proposal focuses on designing strategies based on modern leadership, digitalization and sustainability. It is recommended to integrate ICT into business management, offer training programs in textile production and promote sustainable production. It is also suggested to strengthen strategic alliances between companies and facilitate access to international markets through digital platforms. These measures seek to reduce competitiveness gaps and position the textile sector of Tungurahua in an increasingly demanding global environment.esDIRECCIÓN DE EMPRESASEMPRESASINNOVACIÓN EMPRESARIALPRODUCTIVIDADPYMESTEXTILERASPYMES TEXTILERASmasterThesis