Elaboración de un proyecto de factibilidad para la instalación de una microempresa de gomitas nutricionales en el cantón Salcedo

Abstract

Nutritional gummies are a type of healthy candy due to their content of inulin (fiber), vitamin C and E; ingredients that provide nutritional benefits for consumers. For this reason, the present project allows to know the feasibility for the installation of a nutritional gummies microenterprise in the Salcedo canton, applying criteria that are based on the analysis of market study, administrative study, technical study and financial evaluation. In the market study, the macro and mesoenvironment of the gummies business was analyzed, the market segment was established, to which surveys were applied, to know the current trends and preferences of consumption. In the administrative study, it was determined that the Alimentaria Barreros microenterprise will function under a mission, vision, values, policies and an organization chart structured in a hierarchical manner, according to the positions of the personnel, the functions and the professional profile were specified. In the technical study, the location was selected, by means of the quantitative point method, the size, project engineering, proximal and sensory analysis, brand design, label and packaging, plant design and inventory policy were determined. Finally, in the financial study, for the initial investment, pre-operative expenses, working capital, short-, medium-, and long-term assets were considered, and the profitability of the microenterprise was evaluated through financial indicators, such as the Net Present Value. (VAN), Internal Rate of Return (IRR), Investment Recovery Period (PRI), Return on Investment (ROI) and Break-Even Point (PE).