Elaboración de un proyecto de factibilidad para la implementación de una microempresa procesadora de habas (vicia faba L.) fritas saborizadas en la ciudad de Latacunga

Abstract

This project is carried out in order to know if the installation of a flavored fried beans processing microenterprise in the city of Latacunga is feasible, so it is important to focus the work on four different areas, which include the market study, the organizational study, technical study and financial study. The purpose of this study is to offer the consumer a traditional industrialized product, in the market study it was possible to identify the purchase intention, the consumption trend, the price that customers are willing to pay, as well as their consumption habits. The organizational study allowed to determine the required personnel, their functions and professional profile, as well as the mission, vision, values and policies of the company, defining Abi Snacks as the name of the micro-enterprise. The technical study, for its part, allowed defining the necessary engineering for the production of flavored fried beans, as well as the correct formulations for the three flavors, the production capacity, the necessary equipment and supplies, the location, the plant design, which will be located in the Ignacio Flores parish. The financial study made it possible to define the viability and sustainability of the microenterprise based on the implementation of financial indicators such as the Balance Point (PE), the Net Present Value (NPV), the Internal Rate of Return (IRR), the Profitability on the Investment (ROI) and the Period of Recovery of the Investment (PRI), which ensured that the company can be implemented.