Diseño de una colección de trajes para la comunidad femenina Cosplay de la ciudad de Ambato

Abstract

The idea of this project comes from a need to take as a target audience an urban tribe that has developed and expanded greatly in recent years with the help of the internet and globalization, making them a potential market with great strength, however due to the traditionalist thinking of the city of Ambato and the ignorance about these by the general public, they become a wasting local market, an.d with members they are forced to acquire their products in other cities and countries Throughout this project, the objective is to implement a cosplay clothing brand, taking into account the needs found by a study of the target audience, based on their tastes, trends and the level of quality requested by the client. The fundamental information for the project will be obtained by working directly with representatives of the cosplay community, using surveys and interviews with specialists and the target audience, carrying out a general analysis with the information present to make them essential to the essence of the brand. Through the study of real cases, with their respective information collection methods, it was possible to verify the real needs at the local level and the new trends within the urban tribes of young people who form the target group, these being the ones that affirm that, although modern society is more empathetic, there are still large traditional sectors that are completely unaware of them, minimizing their needs and in most cases completely ignoring them, which is why the existence of a specialized fashion brand can offer high quality clothing cosplay is highly novel and profitable. The final product of the investigation will be the creation of a fashion brand that offers as its main product, the creation of cosplay costumes, which, depending on the request of the clients, can handle different levels of professionalism, without losing the previously requested standards handling designs. trend classics or personalized, products that keep in mind the essence of cosplay, which is the replica, always seeking the most precise textiles and cuts and above all, the internal added value of each person who wishes to express themselves differently from what traditional and with agreements between brands that allow giving the client the greatest comfort when making a complete cosplay.