Elaboración de un proyecto de factibilidad para la instalación de una microempresa de granola nutritiva en la ciudad de Ambato

Abstract

The current project allows us to know the feasibility of installing a granola processing microenterprise in the Ambato canton of the province of Tungurahua, for which four fundamental pillars are required: market research, corporate study, technical study, and financial analysis. The project is based on the initiative to provide nutritious granola that contains the traditional peanut candies or roasted corn in the product's formulation. In addition, it seeks to contribute to the nutrition of the target market, for which habits were identified through market research, consumer trends related to potential granola customers, and a favorable reception was obtained for the idea of the new product. The corporate study determined a route and vision for the microenterprise's future with a transparent chain of command and a philosophy that identifies it. BeeNutri is the name of this undertaking. In the technical study, suitable production technology, equipment, materials, supplies were selected, and the production capacity for its correct operation was established, as well as the distribution of the plant, which will be located in the parish of Pishilata. Finally, through the financial analysis, the viability and sustainability of the project to be executed were known, for which financial indexes such as Net Present Value (NPV), Internal Rate of Return (IRR), Investment Recovery Period (IRP) were used, the same ones that determined that the microenterprise is profitable and can be installed in the city from Ambato.