Análisis del sistema corto de comercialización de alimentos agroecológicos como aporte al desarrollo productivo del sector rural del cantón Píllaro

Abstract

The development of the rural population has been a topic of interest for many sectors, through the emergence of new strategies a new way to generate economic and social equality through fair marketing networks is proposed. Therefore, the present work was carried out with the purpose of analyzing the short agroecological food marketing systems as a contribution to the productive development of the rural sector of the canton of Píllaro. For this purpose, a form was applied consisting of open and closed questions that contemplate variables such as: age, number of family members, amount of land, size of land, quantity produced, variety of product, sales channels, travel time to the points of sale. Data analysis revealed the existence of a wide variety of vegetable species, especially vegetables, which are distributed through three channels: markets, agroecological fairs and home delivery baskets. The price of products in agroecological fairs and home delivery baskets is usually higher than that offered in wholesale markets, and the short circuits allow for proximity to the consumer, which provides greater confidence in the products offered. For the evaluation of the indicators, the IDEA method was used, which establishes 3 scales: agroecological, socio-territorial and economic sustainability, obtaining a score of 35.2 for the sustainability scale, 30.52 for the socio-territorial part and 17.5 for the economic part. These results show a sustainable system that allows the environmental, social and economic improvement of the producers of the rural sector of Píllaro.