Diseño de indumentaria athleisure con intervención iconográfica de las máscaras de trompeteros Saraguro

Abstract

Iconography of ancestral communities has been a means of visual communication, where it is possible to identify different stages of the history of life itself that peoples go through. The syncretization of customs from the colony has given rise to a variety of popular characters where a diversity of icons and symbols that express their worldview are manifested. In the popular religious festival of Holy Week in the Kichwa Saraguro People, an iconic character is present for its people, the Trumpeter who is in charge of directing the party on Easter Sunday. The Andean cultures in their aspiration to preserve and revitalize their customs have been integrating Andean iconography in various elements and events. For this reason the trumpeter a little more than a decade ago began to incorporate iconographic motifs in his masks and from that moment all the people who have taken this role have continued with this practice until today. The development of this project is centered on the design of Athleisure garments for women through the iconography present in the masks of the trumpeters of Saraguro, analyzing it and redesigning new figures; For which a photographic collection was carried out considering as a principle the masks that have iconographies, in addition, interviews were carried out with those who make this object and its bearers. For the design of garments, the printing technique is carried out with textile vinyls in different shades. This project aims to contribute to the conservation and revitalization of the customs of the Saraguro people and to present garments that demonstrate a local identity in a market that seeks authenticity, quality and comfort.