Estrategias de comercialización de los productos derivados de la Feijoa

Abstract

The lack of knowledge of the use of new forms of advertising makes many products are little commercial and in turn unknown to many people, is the case of Feijoa an exotic fruit grown in the canton Patate of the province of Tungurahua, an uncommon product for many, with great properties, but being grown by small farmers, they do not know how to exploit it and generate an added value to be marketed and that it generates economic benefits. As a direct contribution and support for the project, different methodologies were applied, such as surveys and interviews in the deductive method, explorative and descriptive research, finding qualitative and quantitative results for the elaboration of the project. The need found in this problem is of great importance for the economic development of the province and small farmers, through a strategic advertising plan that manages to sell the product and make it recognized for its nutritional properties to men and women aged 20 to 34 years through effective advertising strategies which were analyzed to meet the objective of the present.