La imagen corporativa de la empresa “Celakua” en el mercado agropecuario y las estrategias de posicionamiento en las redes sociales, durante el primer semestre del año 2020

Abstract

The magnitude of all multiple applications of the agriculture field is based on the positioning of the CELAKUA | Metzer. How it is considered within the digital markets, it’s appreciation in social networks and the opportunity of increased sales helps agriculture, which is a major reference market to guide this work, the approach of a positioning strategy has made, in current circumstances, the opportune moment to carry out the execution of the strategy, due to the recent affectation of the markets by the Covid-19, which, despite having generated a great blow to the traditional trading systems, offers the opportunity to implement of new alternatives to generate sales at small, medium and large scales. This is not so simple, since the informality with which many actors in this network operate causes that efforts to generalize the use of different types of drip irrigation or sprinkler systems decrease amid tight budgets and very varied offers, which reject the quality criterion and put the saving criterion first. For the strategy to be disseminated, the content is essential, its qualities and prowess play an important role in achieving brand positioning and gaining participation in this very complex and competitive market. It’s true that competing companies must be considering the same premises, so it will be essential to generate a competitive advantage that consolidates CELAKUA | Metzer your best option.