La publicidad y el consumo de pornografía en adolescentes de 14 a 17 años del sector urbano de la ciudad de Ambato

Abstract

The high consumption of pornography can affect anyone and there is a high standard of consequences. Teenagers especially are not aware of the psychological problems that can be contracted and are usually not able to ask for help to be treated. By not recognizing that the use of pornography can have consequences and there is no awareness on the part of individuals, there will be no change in behaviour and no reduction in the use of this type of material. For the sustenance and support of the research project, different methodologies were developed such as the Focus Group, Interviews, qualitative research methods; historical, bibliographic, field, descriptive, and explanatory research methods. It is evident the need to propose an advertising campaign in digital media that informs, raises awareness and reduces the consumption of pornography in adolescents between 14 and 17 years old in the urban sector of the city of Ambato, in order to achieve the objective.