Campaña social para la concientización del acoso sexual en Ambato

Abstract

A significant problem in today's society is the increasing incidence of sexual harassment. People see it as something common, however, it is not really like that, sexual harassment is any act of sexual nature not allowed, just a word, a look, a whistle or something is considered as such and it is harassment because it is given without the person's consent (ONU, 2018). In that case, what the current project wants to address is a way to raise awareness of sexual harassment, which needs to be stopped in time to live in a society with freedom and individual rights. The impact on those who suffer from it is clear, and as stated above, society has normalized it. In the project, the problem as such is studied in the first instance, while gathering some and publicity from previous years that were carried out with the same theme or acting against the same problem and thus have a better understanding of how to face the problem, the success of a project and what can be done and what cannot be done in these cases so that, in this way, the project is successful and more than anything else has that impact to help validate people's individual rights. Similarly, research is being carried out with some instruments that will allow for the planning of a prototype social advertising campaign to raise awareness about sexual harassment. Finally, in this case, a series of advertising strategies applied to a social campaign will be proposed, which will attack the problem and allow the objectives established to reach this end to be reached.