Aplicación móvil para realizar transferencias directas e interbancarias en la Cooperativa de Ahorro y Crédito San Martín de Tisaleo Ltda

Abstract

ABSTRACT

Incorporating technology in financial marketing is a technique increasingly used by both large and small financial entities to provide their products and services more effectively. The technology becomes a powerful and effective tool since it offers customers the ease and security to carry out transactions and payments. Furthermore, the advancement of technology has enabled mobile applications to become a necessity thanks to the growth in the use of smartphones. Until now, the Cooperativa de Ahorro y Crédito San Martín de Tisaleo Ltda. Uses few technological tools, which does not allow the financial institution to have the necessary strategies to compete in today's competitive market. In addition, clients are increasingly demanding when choosing a financial institution since, being immersed in the field of technology and social networks, they are informed about any technological advance of the entities. That is why it seeks to take advantage of this type of tools and thus reach more customers through this means by developing and implementing a mobile application to carry out the transfer process under the Android platform at the Cooperative, this application also It consists of a module in the institution's current desktop system. Both parties maintain constant communication with the SQL Server database, so that the client has exact information on the status of their account within the institution.