Plan de negocios para la comercialización de un producto a base de patata listo para consumir

Abstract

The business plan presented allowed analyzing the viability of the project that aims to create the company JOHANDINA S.A. This company aims to focus resources on a potato-based product ready to consume. The project presented an organizational design and a simple corporate structure. The organization will be managed by three or four people due to its size. In addition, the potential marking was estimated using the quota segmentation method. The study was aimed at three millennial, baby boomers and transitional segments. Tiendas Industriales Asociadas S.A. It will be the main market that will help the sale and marketing of our products. This product was developed through a technical study for its manufacturing line, taking into account that the potato constitutes a basic product in the daily diet of Ecuadorians. To determine the financial viability of the project, the most important financial indices were estimated as; VAN, IRR, PRI, breakeven and cost-benefit ratio. These indicators allowed to determine that the project is profitable and can be presented as an investment opportunity.