Personajes de la fiesta popular de la Mama Negra y su representación en la Ilustración de moda

Abstract

The Mama Negra popular festival of the Latacunga City, which is celebrated in the months of September and November of each year, is declared as Intangible Heritage of Ecuador in 2005. It represents a tribute to Las Mercedes Virgin, protector of the city against the threat of the Cotopaxi Volcano. The present research project appears from the designers’ lack of interest in the illustrations of costumes of popular characters. This is due to the scarce knowledge of the meaning of popular festivals. Therefore, it is proposed the creation of the fashion illustration catalogue that is based on the observation of the main characters of the party, possessors of a rich costume in cultural identity. The research methodology is qualitative since a wide field research is performed, using methods such us interview, observation and photographs of costumes. It is also used the documentary-bibliographic research. These will allow to understand better the popular clothing. Then, the analysis of clothing files is made to generate graphic representations of the characters, which permits to set the creative process of the design through a fashion model, with the use of own costume illustration techniques. Finally, it is presented a fashion illustration catalogue of the costumes of main characters of Mama Negra popular party, achieving to expand and revalue the cultural memory.