La posverdad y la hipervisibilización: análisis comparativo del dsicurso entre Donald Trump y Rafael Correa

Abstract

Political discourse in electoral campaigns is necessary to present short and long term proposals for the future of a country, the degree of commitment that those interested in running a government can be determined. However, has been separated from arguments based on the reason and sticks to communicative strategies that cause the banalization of events. In this investigation were analyzed comparatively discourse of Donald Trump and Rafael Correa issued in electoral campaigns from post truth and hypervisibilization. At the same time it was considered to use the inductive method to analyzed the linguistic and bodily particularities in the videos selected on the YouTube website determined as a secondary source. Thus, from a qualitative approach with non participant observation were established similarities and differences in the themes that politicians managed to persuade the population. The communication strategies used by the candidates are presented as grandiloquent promises, this generates the prominence of an emotional dissertation that goes beyond the substantial veracity of what is exposed at the moment and it is complex to be located in a scenario in which citizen participation is more active every day but that are subject to mastery of their emotions. Thus, the ‘power’ of the word breaks down the barriers of a communication that was previously believed possible only for the higher entities. The verbal manipulation that is used is not visible in people's eyes and unconsciously they take it as the only truth and the effect it produces in the brain is pleasure because of the convictions acquired in the experiences, with this, the verisimilitude works without doubt with motivations that exploit the image of the politician and do his stability as a leader necessary.