El diseño gráfico y el sedentarismo en adolescentes de educación básica, a través de juegos tradicionales

Abstract

The present report proposes graphic design as a powerful and innovative tool to work against the social problem of sedentary lifestyle through the reuse of traditional games as a form of physical exercise, focused on young adolescents aged 12 to 15 in the city of Ambato; that thanks to a recognition of their lifestyle, collection of bibliographic information and criteria exposed by different professionals of health, communication and publicity; it has been possible to determine, its status as a target vulnerable to the cultural changes that the unstoppable technological advance is bringing; that are evidenced in the rates of obesity, cardiovascular problems and other non-communicable diseases each time at an earlier age and that will have permanent consequences is their physical and mental health.