Los memes con contenido políticode la red social facebook y la percepción del lector en al Carrera de Comunicón Social de la Universidad Técnica de Ambato

Abstract

This research reflects the replicating characteristics of a meme and how it can generate public opinion through political discourse. It has taken into account a number of researchers who have developed the path for the construction of the meaning of the term meme starting from its etymology and root to the appropriation of the term in social networks or the Internet. Because cyberspace is in mediatic battle, an information war that influences collectively the democratic decisions of citizens, this thesis aims to demonstrate the perceptive capacity of readers in the Communication Career of the Technical University of Ambato about this process that influences the masses generated a cyberculture. Social movements are influenced by the computer hegemony that maintains control of the contents disseminated through spaces of struggle to monopolize the virtual market of the population. The degree of impact that a meme can have on society is determined by its ability to generate controversy and uses hypertextuality to demonstrate the feedback that this takes on citizens.