Estructura organizacional como mecanismo de productividad laboral en las Asociaciones de Producción Textil de la Economía Popular y Solidaria

Abstract

There are several organizations of the popular economy and solidarity of the textile sector in Tungurahua province, and the same that have been in the market for several years, the basis of these businesses has been the production and marketing of textile products and garments related to the production segment textile, for this reason it is focused on determining an adequate organizational structure that will allow to increase the structuring of the company. The present research project has focused on conducting an analysis of the internal and external environment of these organizations, in order to establish an organizational structure that allows achieving an adequate departmentalization and distribution of work, in this way we seek an identification by the partners of the organization to identify their activities and commitment to the organization, and thus achieve compliance with business objectives. The data thrown by the field research applied to the textile sector organizations identified as part of the popular and solidary economy indicate that it is important to establish an adequate structure that allows the development of the functions of the organization in an orderly manner, with this we will seek to improve the productive levels of the organization. Thus, the resulting proposal of the research is aimed at identifying and designing strategies for advertising and brand positioning that will be aimed at current and potential clients, through mass media such as the written press and also virtual media such as social networks; On the other hand, the company will give promotions to apply at the point of sales of the products.