El rol de la mujer en el periodismo deportivo en las radios de la ciudad de Ambato

Abstract

The purpose of this study is to analyze the role of women in sports journalism in the radios of the city of Ambato, investigating the benefits and harms of acquiring new journalistic functions when disseminating information. People who consume sports information begin to choose to receive information through women, sports journalism is gaining strength at the time of knowing news through women, there are several radios with sports programming that help women have more reach and complement with the man at the moment of informing, at the moment several women around the world are occupying different roles in sports programs. During the investigative process, the role of women in sports radios in the city of Ambato was unknown, deepening the simple fact of being able to occupy the most basic functions within a sports program, but occupying functions as a commentator or rapporteur of a live broadcast of a football match. The woman has been able to arrive with sports information, breaking stereotypes imposed by machismo. Transmitting a live soccer match would allow more listeners to reach the radios of the city of Ambato where they can have an equal role as the woman as well as the man is preparing to issue opinions or comments on the different sports. The woman when occupying a role in a sports program on a radio should make known their ability and their body image will be added, the possibility of accompanying the man in live sports broadcasts has already been accepted by society, but only to do interviews, to be a reporter in the dressing room, to give statistics and to make a commercial voice, but a woman who is prepared and who keeps on updating should dare to climb positions and get to have the command of programming, that is, to have the important function of the Director, of the one who relates, who comments, this can be a benefit for the owners of a radio since a new era of radio would arrive to generate more economic resources.