Difusión visual del patrimonio y la importancia del valor cultural de los bienes patrimoniales en el centro Historico de Riobamba

Abstract

The research specifies large-scale data for the development of the city of Riobamba. The techniques of information collection and field work allow exposing the culture through the defense of patrimonial assets that strengthen the identity. The main objective of this work is to develop an audiovisual design for the dissemination of heritage assets of the Historic Center of Riobamba. Historic Centers personify cities, regardless of their size in the territory. In these spaces the cultural heritage transmits a message according to its evolution and the possible variations it may suffer. They also represent urban centers where economic, political or social activities take place. Heritage is characterized by the goods and manifestations that forge identity, belonging, recognition of history, as well as the quality and lifestyle of social actors. The constant patrimonial education of the old and new generations is required, not only to generate in the mentality of the citizens the valuation of the patrimonial goods of the locality, it is necessary to incorporate the social actors in the management of the goods and to promote the active participation of the community with patrimonial policies that defend the historical past and explore the sustainable development of these public spaces. This contribution shows a research support of the evolution and the representativeness of the Historic Centers, the values of the patrimonial goods and the opportunity acquired by the new visual communication channels and the patrimonial and cultural revitalization projects to procure the evolution of the areas in the cultural, economic and social aspects. The information collected in the field work allowed the research to strengthen its content and expose the citizen's voice.