Creación de un sistema de comercialización en línea con entrega a domicilio de productos de consumo masivo, para la empresa Dipromas Cía. Ltda.

Abstract

The company Dipromas Cía. Ltda. It is dedicated to the commercialization of mass consumption products wholesale and retail, through a door-to-door sales system. For this reason, the entrepreneurship project focuses on the creation of an online marketing system with home delivery and the project is based on the Amazon online model. On the other hand, in the market study the consumers who buy the products of massive consumption of the company Dipromas Cía. Ltda. Are customers who usually do not have time and place the order online, so they deliver it at the doors of their homes. While in the technical study fixed assets and labor were determined, that is, an internet salesman, a truck and a dispatcher driver. The company has the ability to make online sales of 40 deliveries per day, in lots of 10 lost. In the organizational study, the description of the mission, vision, organizational and functional. Structure was developed. Finally in the financial study the online marketing system to reach a balance point in the period of one year must be sold 8,500 order of mass consumption product and have income of $ 142,665.67 dollars, a revenue NPV of $ 92,713, 32 in the first year, therefore, is greater than zero and an IRR of 12.76%, which means that the online marketing system project is feasible.