Multi servicios de mantenimiento y reparación para el hogar en la empresa Ferretería “SU CASA”

Abstract

TRADE AND INDUSTRIES RAMIRO NARANJO CIA. LTDA., The company called FERRETERIA SU CASA was created on June 17, 1979. This company was created with the aim of establishing in the city of Ambato hardware stores, products, materials and equipment destined to the construction industry, as well as to the sectors of the small industry and crafts.

The reason for the present project of entrepreneurship, is to verify the feasibility of for the implementation of the line of Multi services of maintenance and repair for the home in the company SU CASA hardware store, in order to create a competitive advantage in front of the companies of the sector, in order to achieve capture and customer loyalty in the local market.

It is necessary to emphasize that the result achieved can be evidenced in the data presented in the development of the entrepreneurship project, by applying the survey, which indicate an encouraging prognosis in the implementation of the new line of business of the hardware store, due to the fact that it is a venture innovative, that does not exist in the local market, other it is necessary to emphasize that with the technical and financial analysis the feasibility of the same was proved.

In reference to the proposal is the implementation of the new line of business, through the Business Model Canvas methodology, which contributes to visualize the integration to the current hardware structure, another important aspect is the development of the corporate image for the launch of the new service.