Creación de una empresa para la elaboración y comercialización de kits nutritivos para los niños de las escuelas particulares en la ciudad de Ambato

Abstract

The company "Nutrikits" was born with the purpose of developing and marketing kits of healthy and nutritious food based on the dispositions issued by the Ministries of Education and Public Health, which aim to reduce the malnutrition problems of the students of the schools nationwide . There will be a person specialized in nutrition who will elaborate and standardize the recipes of each of the kits, to make the products delicious and to the liking of the children. The main reason that the present enterprise has is to contribute to the social development of all those involved, that is, it generates economic resources for investors, it creates employment sources and it encourages children's eating habits based on the statistics of the organisms of control present several problems of malnutrition which affects their school performance and growth. As a result, an evident acceptance was obtained from the parents and owners of the school bars that will be where the kits will be commercialized, in addition, the financial part yields attractive data for the investors, that is, it is a viable project that if what it executes will generate more profitability than having the money in a financial institution. The proposal is the creation of nutritious kits, based on the recommended values of daily intake for children proposed by the Ministry of Education, for which natural products rich in protein, vitamins and minerals with a high rate of nutrients that contribute in the development and growth of children who study in private schools in the city.