Caracterización de la ventaja competitiva del pantalón jean, confeccionado en el cantón Pelileo

Abstract

The canton of San Pedro de Pelileo, belonging to the province of Tungurahua, is characterized as the blue city, by the commercialization and the garment-making companies, in addition to the jeans trousers laundries. In the canton there are 77 companies that represent 61% of companies that are engaged in the activity of clothing. Jeans pants are known for the low price, on weekends visit national and foreign tourists who demand the pants that are expended in the El Tambo sector. The present research is focused on characterizing the elements or variables of competitive advantage in the process of making jean trousers and determine the companies that work with characteristics that contribute to the competitiveness of the sector as well as identify the companies that occupy a level Lower, in the different variables of competitive advantage, a result that will help corresponding organizations to work in those lower levels of competitiveness and strengthen the textile-clothing sector, working from their bases (companies). The methodology used is based on the exploratory research to know if there is or not the problem obtaining underlying information, also used descriptive research, in addition was used empirical and theoretical methods in order to evidence the research problem. With the results it was determined that there are only 4 companies that perform actions that generate competitiveness, however, the 77 remaining companies also perform competitive actions but it is not enough to be considered as competitive advantages. In addition, these results help the corresponding organizations to concentrate the companies own and in this way strengthen the textile sector in the making of jeans for quality, guarantee and innovation.