Estrategias comunicacionales y la promoción del agroturismo de la Parroquia Pinguilí

Abstract

After the implementation of the National Plan of Good Living and the idea of change of productive matrix, tourism became a catalytic activity of the economies of the country for being one of the main sources of income with an estimated $650 million, according to the Ministry of Tourism and registering 6212.785 visitors in Ecuador during the first quarter of 2017. There should be new modalities to strengthen this activity and the agritourism is one of the best options. According to Paul Szmulewinczagritourism is carried out on farms by combining traditional recreation and contact of the life of ranch, knowing the rural way of life and the agricultural traditions as a crop, milked, threshing, canning, assistance in the feeding and care of the animals. All activities are carried out in the parish of Pinguilí and what is being proposed is the dissemination of these through a massive plan of promotion agritouristwith the primary concern of social development in the parish through the farm, using the appropriate communication strategies that will position to the parish as an attractive agritourism in the center of the country.