Sistemas comunicacionales y su aporte en la práctica de valores de los estudiantes de la Unidad Educativa Ambato

Abstract

At present one of the biggest problems facing society at a global level is the lack of communication in values, which have suffered a considerable deficit within the home, causing this crisis of values to induce youth to commit criminal acts that threaten to good manners; due to this the interest arises to present an investigation with the theme "Communication systems and their contribution in the practice of values of the students of the Ambato Educational Unit" whose purpose is to inform about the values to the adolescents fomenting the practice to the good customs, for this was carried out an investigative study on the main tastes of adolescents and in which they spend most of their free time concluding that social networks occupy most of their daily life, due to this it was proposed to provide information on values using a communication system that consists of a graphic communication campaign which includes conventional, non-conventional and digital advertising media to capture the attention of the students through several graphic pieces that generate a more affective visual communication, transmitting a clear message and in this way motivate the adolescents to practice values