Creación de una empresa artesanal de producción y comercialización de helados y mermeladas a base de la fruta Dragón (Pitahaya) en la ciudad de Puyo provincia de Pastaza

Abstract

Currently the population is very interested in having a healthy diet and consume products with high nutritional content. The dragon fruit or pitahaya is an exotic fruit known for its benefits in the prevention of cardiovascular and intestinal diseases, or even cancer. This paper presents the most important aspects that allow to establish the company “Dulce Selva” intended for the manufacture of ice cream and jam-based fruit dragon in the city of Puyo, for being a very commercial, tourist town and has a niche market that offers the opportunity to promote an innovative business. The methodology that was used for the market study is the survey was applied to the population between 5 to 59 years, as they offer processed products, such as an exotic fruit and not widely used in Ecuadorian cuisine, with this information was determined the price, supply, competitors demand, place and promotion which allows to establish the company "Dulce Selva”. Various studies were developed such as market, technical, organizational and financial, in order to establish the profitability and viability of the project. With the values obtained and the analyzes made it is established that this undertaking is feasible to be carried out, therefore the implementation of this project is proposed.