Estrategias publicitarias y su influencia en el posicionamiento de la Empresa 360 Studio en la ciudad de Ambato

Abstract

This project is applied to 360 Studio, a production company that offers professional solutions in the audiovisual field as well as the correct application of graphic design. In the document is evidence the state current of it company and its situation commercial, also shows the effectiveness of them strategies advertising applied of way correct in it company, the same that will be of vital importance for the positioning of brand jointly with all them products and services that offer to the market.

Strategies raised in this paper have been carefully chosen and executed, according to the identification of different needs that were obtained as a result of a previous investigation, one of the most important that can be further enhanced, is the tendency of the public today to consume digital content on social networks and be able to observe new audiovisual material from different perspectives, reason by which you have developed several products based on each an of the strategies selected.

The results of this work have allowed provide to the field of the design it possibility apply is in the variants audiovisual, since this last represents the combination of content multimedia (Audio, image, sound).