Creación de una empresa de impermeabilizantes elaborado a base de los desechos de neumáticos para todo tipo de cubiertas en la provincia de Tungurahua

Abstract

The company Imper S.A. is dedicated to the production and marketing of waterproofing on the basis of waste tires, through to satisfy the customer by offering them an ecological basis of recycled tires, and demonstrating product quality, safety, durability. This important project their study because through the implementation of the company, you want to have a cleaner city that will help to improve the environment through the process of t transformation of waste tires in a new product; recycling helps to prolong the life and usefulness of the resources. According to a market study confirmed the feasibility of the project with a 91% stated that they would be willing to purchase this product, thus giving an acceptance of 700 people by the year 2016, and an acceptance of 82,625 products in the same year, which reflects the fact that the enterprise will be viable in the market Ambato. In the projection of the unmet potential demand for 2016 will be of 81,916, and for 2021 will be 88,421, this indicates that you will get a positive increase for the company to achieve a good position. According to the study of the product would have acceptance in the market of the province of Tungurahua, for the sale of the new product focused on the sector of Izamba, because it is the place where there is greater accessibility, with lower costs, greater security, etc. To cover the investment required of the project with a 43.9% of own capital and 56.1% will be covered with a financing in the bank. The development of this project will generate not only the recovery of their investment but also a considerable amount of profits by means of its feasibility.