Creación de una nueva línea de ropa deportiva infantil en la empresa “AIMARA SPORT” de la ciudad de Pelileo, provincia de Tungurahua

Abstract

The company AIMARA SPORT has been dedicated to the production and commercialization of sportswear for adults, with a permanence in the market of 10 years, considering that its brand AIMARA SPORT has been recognized by the quality of the product, guarantee in the delivery, innovative designs and personalized service. The knowledge of the market and the needs of the customers allows AIMARA SPORT to identify opportunities for the introduction of new products exclusively for children, as one of the current forgotten market segments, that is why it is proposed the creation of a new line of children's sportswear in the company AIMARA SPORT of the city of Pelileo, province of Tungurahua. The results obtained in the investigation determined the importance of creating a new line of children's sportswear in the company, which generates a feasibility in the financial study, with profit margin in the first year, the $ 11.960,44 and the fifth year, $ 21.420,07 by what has been increasing over the years. In this way the entrepreneurship proposal focuses on the creation of a new line of children's sportswear, aimed at the children's segment, making itself known through the different advertising media such as: radio, television, leaflets, web page, different Social networks seeking an efficient reception in direct contact with the customer for a better service in customer service and therefore the growth of AIMARA SPORT.