El uso de los mensajes de texto en los programas deportivos y la desinformación en al audiencia en la ciudad de Ambato

Abstract

This research has focused on determining the impact of the use of text messages, thus enabling the creation or design of a radio script for an interaction between the listener and radio programming in this sporting event, which provided various contents such as: information, entertainment and guidance; as several sports programs city lacking a proper structure, especially a designated space for reading text messages, so misinformation is latent and interpretation of the news is unclear. So we proceed to perform a respective analysis of information and the use of messages in the sports audience. To reach a solution has been chosen methodology quantitative approach, aimed at the sports world surveys exploring the causes and effects, noting where there is a deficit for misinformation or misuse of media messages of radio communication extends. The crisis is marked by several fans on interactivity with a means of radio communication, several people identify with sending a text message mainly cards and protest, while others are pronounced if there is involvement of verbal violence through text messages in sports programs among major. It is therefore as we say at the beginning; the structure of a script to route a sports program will be essential and useful to interact with the audience. Another influence and conclusion is the use of social networks as a channel to show the difficult circumstances lives his favorite soccer team, in this consumerist and globalized world is often look different phrases and messages with lack of ethics and values towards players, managers and other fans of the teams in the city, and what is important, what we want is to generate humanity, spreading programs that do not denigrate or cause mockery of different comments from fans and the main thing we have a radio script so that the contents are better processed, so that there is a space if warranted for interactivity between sender and receiver.