La dirección estratégica como mecanismo de gestión administrativa en CONLAC-T de la provincia de Tungurahua para el año 2016.

Abstract

The Dairy Consortium of Tungurahua began its activities in september of 2007, the organizational process was motivated by various political and social factors, their comercial activities are: to gather, industrialize and commercialize various dairy derived products. The present investigative work sticks to the investigation of the Organization of business productivity and competitiveness, that belongs to the investigate program of organizational management, the focus of this project is to realize a study of the organization base on the limited strategic direction that exists in the business and doesn´t permit adequate formation regarding the administrative management of the same. A survey was applied to the sample of 55 members of the Consortium, and the compiled data indicates that it is important to focus on better management and strategic planning within the organization. As an alternative solution a strategic plan for the Dairy Consortium of Tungurahua, with purpose of improving strategic direction in CONLAC-T allows the development of the organization, by means of sound administration.