Implementación de un modelo de gestión de calidad para medir la satisfacción del cliente en la empresa de lácteos KAZÚ.

Abstract

Kazú is a family business, taking advantage of natural resources and raw materials available in our environment, it works for the development of people, and their beginnings were given to the production of honey, then started in the field of milk for 7 years, more specifically in the yogurt. Currently they have a wide range of products more than 40 items in the food sector making delicacy of milk, condesada milk, cheese and others. This work is based on improving customer satisfaction to thereby increase the volume of sales in the company. It will continue to internal customers Industry, strategies and training given to all vendors that serve customer better and have always present that without customers there is no business. After surveys it is concluded that customers are satisfied with the development model of quality management and thus the company will feel comfortable and attention will be better communication between vendors and customers will go more smoothly with this You will get a continuous improvement plan of the company. Thus the expected results of the research routed by developing a model of quality management that meet customer expectations, on the other hand training and implementation of strategies invest in the development of the company, because we have to keep the customer satisfied since they are the reason for the existence of the company, which is why it has been desirable to develop this research.