“El merchandising visual en la promoción de productos de la empresa pañales económicos de la ciudad de Ambato”

Abstract

Economic Diapers company whose RUC: 1803277878001 is headquartered in Los Nísperos s / n , Est 002: . . Marieta de Veintemilla 03-3 and Avda Nov. 12 , whose owner is Mr. Ortiz Edwin Villacis Danilo and the person Management is responsible for Mr. William Mora. Makers have been able to distribute quality products at the best price; products for the care of the infant.

The issue that is facing the company is the low turnover of its products, it is affecting business sales , and analyze some causes could be identified that there is a lack of merchandising techniques , weak training, limited trading spaces and little presence of Merchandisers.

As a result it can be mentioned that the company has no knowledge in management areas, products are distributed in different areas, without any logical order to adequately manage the categories according to price range and product turnover.

Before I mentioned in the previous section, and with the intention of providing a solution to the problem was proposed current design tools Visual Merchandising for the company “Economic Diapers " allowing better sales. These tools contain all the adaptation and implementation to properly display a product in a space or gondola; so that the buying process is comfortable and attractive to encourage the purchase; considering a logical design within the establishment for the entire development of purchasing is optimal.