La Atención al cliente y su incidencia en la Imagen corporativa de la empresa Lavandería y Tintorería Lava-Classic del cantón Pelileo.

Abstract

Laundry and dry cleaning company "Lava-Classic", the canton of Pelileo is a traditional company dedicated to textile dyeing and washing clothes in Jeans for ten years, which has seen growth in a competitive market. Therefore it is essential to take preventive measures that support better customer service and corporate image it projects to its customers. This investigation focuses on developing an analysis of the problems that directly affect the customer and therefore the image of the company in a competitive market. It is therefore crucial to apply a manual customer that will establish corrective actions to improve the quality of service and timely satisfy each customer needs presented by the way. Obviously the customer is the primary basis within a company because staff have direct contact with customers, so it is inevitable that within the company an appropriate form of care to run the client before, during and after complaints or claims process in this way to meet the needs presented image and get a reliable and safe against them. That I turn my design manual customer the same that will benefit both the company and its customers study because employees can provide better service quality customer meeting the needs of customers as well as their complaints and claims immediately.